• Driven by fun and enjoyment, the thrill of competition and the will to win
• Likely to be active as children and enjoy staying involved in sport and physical activity
• Motivated to be more physically active and fit for themselves
• See the benefits of good mental health, positive body image and good physical health to prevent illness
• Consider their daily or weekly sport and physical activity routine as critical and 'must-do.

While these active young adults already love their sport, it’s important for organisations to adapt their offerings to keep this group engaged.

• Claimed that time and money were their two biggest barriers
• Admitted their true barrier was a lack of motivation
• Said the sport offer didn’t meet their needs i.e. unclear pathways, not offered at the right time and focused on performance
• Less free time and too busy when they start a family.

Making participation fun and easy promoting the health benefits could increase the motivation of this group to prioritise sport and make it part of their routine. They often refer to being too busy to be active, but an experience that delivers on what they need can make them re-evaluate its importance.

• Lack of motivation
• Reduced free time and busy after having a family
• Feel they would have to sacrifice personal time to exercise
• Consider the cost of gyms and organised sport as a major barrier (particularly relevant for women).

• Active as children and enjoy staying involved
• Motivated to be more physically active and fit for themselves
• Driven by fun and enjoyment, thrill of competition and will to win
• Want to be a good role model and promote the principles of a healthy and active lifestyle to their children
• See the benefits of good mental health, positive body image and good physical health to prevent illness
• Consider their daily or weekly physical activity routine to be critical and 'must-do'.

Sport is really important for this group, but it is a critical life stage where transition away from team sports can start. Sporting organisations need to think about how to keep this group participating for longer or keep them connected if they take up individual pursuits.

• Claimed that time and money are their two biggest barriers
• Admitted their true barrier is a lack of motivation
• Sport offer doesn't meet their needs i.e. unclear pathways, not offered at the right time and focused on performance
• Less free time and are too busy when they start a family
• Focused on work and career and feel they are unable to make a firm commitment to turning up to every game and training and don’t want to let the team down
• Less likely to have a daily or weekly physical activity routine.

Making participation fun and easy and promoting the health benefits could increase the motivation of this group to prioritise sport in their routine. They often say they are too busy to be active, but the right experience could make them re-evaluate the importance of sport and physical activity.

• Lack motivation
• Less free time and/or busy after having a family
• Parents are less likely to recognise the role they play in how physically active their children are
• Feel they would have to sacrifice personal time to exercise
• Consider the cost of gyms and organised sport a major barrier (particularly relevant for women).