Products are characterised by their format and features.

• Format - the type or style of program, number of sessions and range of activities etc. Introductory program, competition, social sports and event-based series are all examples of different participation formats.
• Features - the product attributes. Examples include the role of the deliverer, time commitment, costs, facility and equipment requirements.

The format and features should be designed together to complement each other and deliver value to the participant.

Experience is where design meets delivery; where the designed product is delivered to and experienced by the participant. It is important to understand participant motivations and the moments that matter before, during and after the core product delivery both on and off the field, including promotion of the product, the registration process, the welcome or arrival, on field delivery and environment and follow-up communications.

Examples of participant motivations and how they can be used to shape the design of product formats and features are outlined below. These are examples only, it is important to spend time to understand your target participant motivations as you embark on your own product design.

This concept is further explored and activated through the Design Approach.

• Formats to explore – introductory or 'learn to play' programs; modified games; skill progression sessions.
• Features to consider – supportive, patient deliverers; holistic development of participants; and modified equipment to reduce barriers and encourage learning.

• Formats to explore – social sport products; modified games and participation events or carnivals.
• Features to consider - relaxed deliverers who are happy to let the play happen; short time commitment, with space and time for socialising and minimal equipment to reduce the barriers for people to join.

• Formats to explore – competitions and leagues; competitive events and add-on skill and training sessions.
• Features to consider – skilled deliverers that can improve participants and their team; quality facilities and the ability for participants to track achievement.