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Market insights | Australian Sports Commission

4 May 2020: Ensuring that all decisions are based on data and evidence about the market.

Principles | Australian Sports Commission

12 Mar 2020: The six core principles for the design of quality participation products

Engage and understand target participants | Australian Sports…

21 Jul 2020: Sport Australia is determined to have more Australians participating and excelling in sport, from grass-roots right up to the pinnacle of elite competition.

Australian Sports Commission Strategic Vision to 2034

8 Sep 2022: The ASC’s Annual Report will be a key reporting mechanism and will use data from our AusPlay national survey, Sport Sector Partner survey and other intelligence to track our progress

Life Stage Snapshot 18-24 years

1 Dec 2020: ASC. 3582. 7. LIFE STAGE SNAPSHOT18–24 YEARS. 2.4 million. 12% of the population. This life stage sees increased independence and transitions such as finishing school, starting study, working full time and leaving home. These transitions can

Life Stage Snapshot 25-34 years

1 Dec 2020: ASC. 3582. 7. LIFE STAGE SNAPSHOT25–34 YEARS. 3.7 million. 18% of the population. As career and parental responsibilities increase, commitment to sport and physical activity levels decline slightly. 35%. Active. 55%. Insufficiently active. 10%.

Life Stage Snapshot 45-54 years

1 Dec 2020: LIFE STAGE SNAPSHOT45–54 YEARS. ASC. 3582. 7. 16% of the population. 3.2 million. Physical activity level. Refer to Australia’s Physical Activity and Sedentary Behaviour Guidelines for Adults. Country of birth not Australia. People with

2017/00257/F ATHLETE DEVELOPMENT - SPORT TRAINING Strength and…

20 Jul 2017: COMMUNITY RELATIONS - LIAISON National Sport Information Centre (NSIC) - Clearinghouse for Sport - Member Support - 2017/182017/00267/F COMMUNITY RELATIONS - MEDIA RELATIONS AusPlay - Communication Messages2017/00438/F COMMUNITY RELATIONS - PUBLIC

Life Stage Snapshot 35-44 Years

1 Dec 2020: ASC. 3582. 7. LIFE STAGE SNAPSHOT35–44 YEARS. 3.4 million. 17% of the population. This life stage is often a very busy one, whether it is due to work pressures, busy social lives or caring for young children. Consider how your sport can adapt its

Life Stage Snapshot 55-64 Years

1 Dec 2020: ASC. 3582. 7. There is an opportunity for sports to re-engage people who have been sidelined by their busy lives or that of their children. An increased desire to focus on themselves and their health could be used to reset behaviours around physical

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