The winter sport season is almost here and the Australian Sports Commission has launched an awareness campaign to encourage more Australians to get involved at a local club and Warm up with Winter Sport.
The campaign is a salute to sport, calling all Australians to revel in the sense of fun, community and energy which is synonymous with winter sport in Australia. The call-to-action drives traffic to the Australian Sports Commission (ASC) Get Involved page where they can directly link to sports.
We worked closely with our partners in the sport sector on this campaign, collaborating on images and video to build the assets. National Sporting Organisations and National Sporting Organisations for People with Disability from across the country jumped on board to help us encourage Australians of all ages, genders and backgrounds to get involved in sport.
We now need the help of the Aussie sporting community. If you play, coach, referee or volunteer, we encourage you to share the campaign with your community and across your channels. We have included the suite of campaign resources below. Post the images on your social media (tag @ASC ) and share them within your clubs too.
Together we can help more Australians Warm up with Winter Sport!
Toolkit
Key Messages
Please use the below key messages as a guide for communicating within and outside your organisation. Feel free to add details specific to your sport.
- The winter sport season is almost here and the Australian Sports Commission has launched an awareness campaign to encourage more Australians to get involved at a local club and Warm up with Winter Sport.
- The campaign is a salute to sport, calling all Australians to revel in the sense of fun, community and energy which is synonymous with winter sport in Australia.
- National Sporting Organisations and National Sporting Organisations for People with Disability from across the country jumped on board to help encourage Australians of all ages, genders and backgrounds to get involved in sport.
- The call-to-action drives traffic to the ASC Get Involved page, where Australians can connect with over 60 different sporting organisations encouraging them to get involved in sport and play, coach, officiate and volunteer over winter 2024.
Social Media
The ASC have produced a suite of creative assets for you to use in promoting the campaign on your own channels. These tiles can be used across social media and in your internal communication channels.
When posting on social media, please tag the ASC.
Facebook
@ Australian Sports Commission
Instagram
@asc
Twitter
@ausport
LinkedIn
@Australian Sports Commission
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